{"id":3039,"date":"2026-07-08T11:20:37","date_gmt":"2026-07-08T10:20:37","guid":{"rendered":"https:\/\/knowingcounts.net\/storytelling\/"},"modified":"2026-07-10T14:40:31","modified_gmt":"2026-07-10T13:40:31","slug":"storytelling","status":"publish","type":"page","link":"https:\/\/knowingcounts.net\/es\/storytelling\/","title":{"rendered":"Storytelling"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3039\" class=\"elementor elementor-3039 elementor-2936\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f8aeca e-flex e-con-boxed e-con e-parent\" data-id=\"9f8aeca\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-daaa86b e-con-full e-flex e-con e-child\" data-id=\"daaa86b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30e299a elementor-widget elementor-widget-heading\" data-id=\"30e299a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Storytelling<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78e1883 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"78e1883\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7739566 elementor-align-left elementor-widget elementor-widget-breadcrumbs\" data-id=\"7739566\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t\t<nav id=\"breadcrumbs\"><span><span><a href=\"https:\/\/knowingcounts.net\/es\/knowing-counts\/\">Inicio<\/a><\/span><\/span><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1d821b e-flex e-con-boxed e-con e-parent\" data-id=\"f1d821b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4af7351 e-con-full e-flex e-con e-child\" data-id=\"4af7351\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e714c3e elementor-widget elementor-widget-heading\" data-id=\"e714c3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dar sentido, motivar y hacer que sea memorable<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c77e185 elementor-widget elementor-widget-text-editor\" data-id=\"c77e185\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Los l\u00edderes no se limitan a transmitir informaci\u00f3n. Transmiten significado. Una estrategia bien dise\u00f1ada no basta para motivar a las personas; es la historia adecuada la que la convierte en una causa, en un proyecto aprobado, en un equipo cohesionado, para lograr una implementaci\u00f3n satisfactoria.  <\/p><p>La narraci\u00f3n es la habilidad que aporta contexto y sentido al camino colectivo. Es lo que hace que las personas no se limiten a seguir planes, sino historias en las que pueden ver su propio papel. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5acad33 e-con-full e-flex e-con e-child\" data-id=\"5acad33\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6909d03 elementor-widget elementor-widget-image\" data-id=\"6909d03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/knowingcounts.net\/wp-content\/uploads\/elementor\/thumbs\/valter-banco-portugal-1-r8jmivehad04hju0ujejc1prv35sik59udjnaa0dts.jpg\" title=\"valter-banco-portugal-1\" alt=\"valter-banco-portugal-1\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1679398 e-flex e-con-boxed e-con e-parent\" data-id=\"1679398\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3aa45e2 e-con-full e-flex e-con e-child\" data-id=\"3aa45e2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f966d33 elementor-widget elementor-widget-heading\" data-id=\"f966d33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00bfPor qu\u00e9 es importante?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b49726e elementor-widget elementor-widget-text-editor\" data-id=\"b49726e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Las personas no toman decisiones bas\u00e1ndose \u00fanicamente en los hechos. Toman decisiones bas\u00e1ndose en la narrativa que da sentido a esos hechos. Saber contar una historia veraz, breve y que vaya al grano es lo que hace que una idea sea memorable, una decisi\u00f3n comprensible y una visi\u00f3n motivadora.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b498a85 elementor-widget elementor-widget-heading\" data-id=\"b498a85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00bfD\u00f3nde se aplica?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbf17b9 elementor-widget elementor-widget-text-editor\" data-id=\"dbf17b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Liderazgo y cambio: contextualizar las decisiones dif\u00edciles e inspirar a los equipos en momentos de incertidumbre. Comunicaci\u00f3n de datos: asociar una narrativa a las cifras para que resulten memorables y se puedan poner en pr\u00e1ctica. Ventas y propuestas: generar confianza antes de cerrar el trato. Presentaciones y charlas: la forma de contarlo es tan importante como el contenido.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4edcce1 e-flex e-con-boxed e-con e-parent\" data-id=\"4edcce1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9cc6e7f e-con-full e-flex e-con e-child\" data-id=\"9cc6e7f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36c417b elementor-widget elementor-widget-heading\" data-id=\"36c417b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo trabajamos contigo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09a2725 elementor-widget elementor-widget-text-editor\" data-id=\"09a2725\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Al igual que en el resto de \u00e1reas de Knowing Counts, no seguimos un guion fijo. Definimos contigo el resultado que deseas conseguir en un p\u00fablico espec\u00edfico y, personalizando nuestros marcos de trabajo, dise\u00f1amos la experiencia en funci\u00f3n de ese objetivo y ese p\u00fablico, ya sea en formato de conferencia, taller o asesoramiento a l\u00edderes y directivos. En portugu\u00e9s, ingl\u00e9s o espa\u00f1ol.  <\/p><p>\u00bfCu\u00e1l es hoy en d\u00eda el mayor reto de comunicaci\u00f3n al que se enfrenta tu organizaci\u00f3n? Hablemos de c\u00f3mo la narraci\u00f3n de historias puede ayudarte a superarlo. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-026f38f elementor-widget elementor-widget-button\" data-id=\"026f38f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/knowingcounts.net\/es\/contactos-2\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Programar una cita<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e076efd e-con-full e-flex e-con e-child\" data-id=\"e076efd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0312dca elementor-widget elementor-widget-image\" data-id=\"0312dca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/knowingcounts.net\/wp-content\/uploads\/elementor\/thumbs\/valter-barreira-anecra-rq3peho5t8o3mjjjl7g6zfm28gszthkhp8oofg5lhc.jpg\" title=\"valter-barreira-anecra\" alt=\"valter-barreira-anecra\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dar sentido, motivar y hacer que sea memorable Los l\u00edderes no se limitan a transmitir informaci\u00f3n. Transmiten significado. Una estrategia bien dise\u00f1ada no basta para motivar a las personas; es la historia adecuada la que la convierte en una causa, en un proyecto aprobado, en un equipo cohesionado, para lograr una implementaci\u00f3n satisfactoria. La narraci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3039","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Storytelling - Knowing Counts<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/knowingcounts.net\/es\/storytelling\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Storytelling - Knowing Counts\" \/>\n<meta property=\"og:description\" content=\"Dar sentido, motivar y hacer que sea memorable Los l\u00edderes no se limitan a transmitir informaci\u00f3n. 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