Business report
Networking in tourism needs to be both formal and informal, using trusted and established friends, colleagues and partners as well as acquaintances. All is grist for the mill argues Valter Alcoforado Barreira, Lisbon’s foremost networking expert.
Networking in the tourism sector has been studied at an international level and today is described as being an effective solution for players in this area (including SMEs), to the actual competitive challenges that they face, namely strong competition between destinations and a ferocious battle to win tourists from source markets…
